Climate change isn’t a science problem, it’s a human problem.
– Paul Hawken
20 years ago, a young group of social entrepreneurs joined a movement to change the world through the pursuit of an alternative economic model and practice of conscious commerce. Seeding Change is about “triple bottom line” businesses that consider the social, environmental and financial impacts of their companies and address some of today’s most challenging issues. This award-winning documentary empowers viewers to be part of the solution by voting with their dollars and supporting the brands and products that align with their values.
Director & Producer
Richard Yelland is an Emmy® Award nominated director and award-winning filmmaker. Powerful visuals and strong performances are a trademark of his projects for Nike, HISTORY, Surfrider Foundation, Sambazon & Outside Television. “Richard is a fantastic filmmaker,” said Oscar® nominee Morgan Spurlock.
His latest feature, THE LONG WAY BACK documents the addiction that nearly killed Todd ‘Z Man’ Zalkins after the overdose of his longtime friend and Sublime front man, Bradley Nowell. A Best Documentary winner at The Phoenix Film Festival, The LONG WAY BACK received exclusive coverage in Rolling Stone and global distribution from The Orchard (SONY).
Richard received his Emmy nomination for “Pool,” a PSA he wrote and directed for the Life Rolls On Foundation featuring wheel chair “pool skater” Darwin Holmes.